ROMANO RICCI

Born on May 10, 1978, Romano Ricci hails from a family with deep roots in the world of fashion and perfumery. As the great-grandson of designer Nina Ricci and the grandson of Robert Ricci, the nose behind the famous L'air du temps, Romano was born into an already-established fashion dynasty. However, he was determined to carve his own path in the world of luxury.

Despite his prestigious lineage, Romano Ricci chose to become a self-taught perfumer. He honed his craft by working with some of the industry's most prestigious perfumers, such as Francis Kurkdjian, Isabelle Maillebiau, and Pierre Bourdon, for seven years before embarking on his own entrepreneurial journey.

In 2007, Ricci founded the exclusively feminine fragrance brand, "Juliette Has a Gun," which combines romanticism, modernity, and humor in its approach to perfume creation. Each fragrance is a seduction lesson, offering a fresh take on traditional perfumery. The brand's name is inspired by Shakespeare's innocent Juliet, transposed to the 21st century and armed with a metaphorical gun – symbolizing women's liberation and, at times, a taste of revenge.

In addition to "Juliette Has a Gun," Romano Ricci is also a co-founder of Nose, which shares his vision of creative, intelligent, and decidedly feminine fragrances. For Ricci, perfume is an essential seduction tool, defining one's style and personality as much as fashion or makeup.

Romano Ricci's unconventional approach to perfume creation has earned him a reputation as a trailblazer in the industry. He is known for his wryly humorous fragrance names, such as "Another Oud," "Mad Madame," "Not a Perfume," and "Anyway," as well as his intriguing blends of notes. Under his leadership, "Juliette Has a Gun" has become a symbol of modernity and innovation in the world of perfumery since its launch in 2006.