AURELIEN GUICHARD

Aurelien Guichard, a senior perfumer at Takasago, was born and raised in Grasse, the heart of the fragrance industry. Growing up in a family business specializing in growing roses and jasmine for major perfumers, he developed a passion for perfumery at an early age. Following in his father's footsteps, who was also a perfumer, Aurelien trained at the prestigious Givaudan Perfumery School.

After graduating, Aurelien started his career at Givaudan and worked with various companies such as Bond no. 9, Davidoff, Robert Piguet, and niche favorite Ego Facto. His expertise and knowledge of perfumery have made him an influential figure in the industry, and his creations have become well-known and beloved around the world.

Aurelien views perfumery as a way of life and believes that the qualities of a good perfumer include a keen sense of observation, sensitivity to others, and generosity. His inspiration comes from the people he meets; he takes great care to listen to their stories and experiences. He believes that each of his creations reflects the respect and oral transmission of the family know-how passed down through seven generations of perfumers.

Recently, Aurelien has taken over the family business of rose growing in Grasse, continuing his family's legacy and commitment to the fragrance industry. He has also created several fragrances for Maison JUS, including Coffeeze, Ambraser, and Ultrahot. Aurelien Guichard's contribution to the world of perfumery is a testament to his family's heritage, dedication, and passion for creating fragrances that capture the essence of life.

In 2019, Aurelien presented his own perfume line Matiere Premiere.