Bruno Jovanovic is a French perfumer who has made a name for himself in the fragrance industry. His love for perfumes started at a young age, as he was fascinated by the scents around him. After earning a degree in Physics and Chemistry at the Université Pierre et Marie Curie, he enrolled in the French perfumery school ISIPCA where he graduated with top honors.

Bruno spent over 20 years between New York and Paris, creating some of the world's most celebrated fragrances for a leading fragrance house. He was able to bridge the gap between the American dream and the myth of French perfumery. He feels intimately linked with fragrances, and his work reflects his passion for perfume.

Bruno is both intellectual and artistic and is inspired by artists as well as philosophers. He deconstructs and simplifies his ideas, searching for the essential. He also considers time, its effect on the maturation of raw materials, and their final olfactive form. His motto is “Beauty is universal and has no concept,” borrowed from Kant.

Bruno is known for his simple and clear message in perfumes that can be identified immediately. He limits the number of raw materials he uses, preferring to use fewer bases, and he creates fragrances that are both art and sensitivity. He has created fragrances such as Monsieur by Editions de Parfums Frédéric Malle and Dries Van Noten, among others.

Bruno's love for fragrances continues to inspire him to create fragrances that are modern and innovative while maintaining the classic elegance of perfume.