PAOLO TERENZI

Paolo Terenzi, a celebrated fragrance entrepreneur, is the creative force behind the Tiziana Terenzi brand. Working alongside his sister, Tiziana, he has crafted highly acclaimed fragrances garnered worldwide recognition.

Born into a family involved in artistic goods for three generations, Paolo Terenzi was immersed in the world of fragrance from a young age. His grandfather, an artisan candlemaker, passed the torch to Paolo's father, Evelino, who introduced scented candles to the family business in 1968. Growing up in an environment filled with the aromas of candles and perfumes, Paolo developed a deep passion for fragrances.

While Paolo lived a bohemian life during his early years, playing guitar and traveling the world, he soon realized that his true calling lay in the family business. At age 25, he embraced the artisan job of perfume-making, learning from his grandfather Guglielmo, who served as his teacher and role model in the world of fragrance.

Paolo and his sister Tiziana took the family business to new heights, expanding their focus to include perfumes. As the fragrance entrepreneur of the Tiziana Terenzi brand, he has created many highly acclaimed fragrances that have captivated the perfume industry. Some of the most popular perfumes from the brand include Tiziana Terenzi Kirke, Tiziana Terenzi Laudano Nero, and Tiziana Terenzi Cassiopea.

Paolo's approach to perfume creation is deeply personal and inspired by his life experiences. His fragrances are born from emotions experienced during travels and shared moments with his family. This intimate connection to his work results in unique and evocative scents that resonate with those who experience them.

For Paolo, inspiration can strike at any moment. Some fragrances, like Vele and Velorum Assoluto, were created quickly after being inspired by a childhood memory of Brazil. Other creations, like Foconero and Delox, pay tribute to cherished family vacations in Italy and Greece.

The Tiziana Terenzi brand is a testament to the Terenzi family's dedication to the art of fragrance. With a clear creative concept that transitions from constellations to stars, the brand's packaging and names evoke the celestial beauty that has inspired Paolo's creations.