ERWIN CREED

Erwin Creed is a fragrance entrepreneur and co-creating director of the Anglo-French niche perfume house Creed. As the seventh generation of the Creed family and son of master perfumer Olivier Creed, Erwin has taken on the responsibility of ensuring the success of one of the oldest family businesses in the world.

Creed has been in the fragrance industry since 1760, and its first customer was none other than King George III. The scent that the king bought, Royal English Leather, is still sold by the company today. Under the leadership of Erwin and his father, Olivier Creed, the company has continued to thrive, and their marketing masterpiece, Aventus (2010), has seen tremendous commercial success.

Erwin Creed's passion for his work is evident as he travels worldwide searching for new fragrance ingredients. However, he also enjoys taking time off to indulge in high-octane activities like helicopter skiing, skydiving, and racecar driving. Despite his busy schedule, the baby-faced 30ish-year-old remains cool and composed under pressure, ready to lead the family business to greater heights.