OLIVIER CREED
Born in Nice, France, during the Italian occupation of World War II, Olivier Creed grew up in a family with a rich legacy in the perfume industry. As the sixth-generation perfumer of the House of Creed, Olivier was immersed in the world of scents from a young age. He displayed an insatiable curiosity and passion for creativity, which would later become the driving force behind his career in perfumery.
Olivier's education was not limited to the art of perfumery; he studied art and painting at the prestigious École des Beaux-Arts in Paris. This artistic background would later play a crucial role in his approach to perfume creation. Furthermore, Olivier's experiences with renowned French painter Georges Braque instilled in him a deep appreciation for the interconnectedness of art and fragrance.
Olivier's career as a perfumer began when he was just 18 years old. Encouraged by his father and grandmother, he took the reins of the family business and focused on the fragrance side. Under his visionary leadership, the House of Creed transformed from a boutique, bespoke fragrance house to a globally recognized brand.
Olivier has been responsible for some of Creed's most popular modern fragrances, including Green Irish Tweed, Silver Mountain Water, and the iconic Aventus. His unique approach to perfume creation, which blends traditional techniques with innovative ideas, has earned him the title of "the world's most elegant perfumier."
Olivier's fragrance inspirations are deeply rooted in his passion for art, travel, and nature. He often travels the world to source the finest raw materials for his creations, such as the rarest sandalwood from Mysore or the most fragrant lemons from Sicily. This dedication to using only natural ingredients contributes to the exceptional quality of Creed fragrances.
Olivier's artistic background is apparent in his approach to perfume creation. He views each fragrance as a work of art, blending colors, textures, and scents to create a masterpiece.
Today, Olivier Creed leads the House of Creed alongside his son, Erwin Creed. Together, they create artisanal fragrances in their factory in Fontainebleau, France. The father and son duo share a love for sports, adventure, and creativity, which is evident in their work.
