HAMID MERATI-KASHANI

Hamid Merati-Kashani is a renowned perfumer currently working at Firmenich. Born in Germany to an Iranian father and German mother, Hamid spent his childhood in Isfahan, Iran, surrounded by rose fields, which led to his interest in perfumery. He defines himself as "Iranian in education and German in organization," and his upbringing has influenced his approach to work.

Hamid is dedicated to his customers and believes in the Firmenich motto "think about the customer." He is a natural collaborator and believes in learning from others. He believes that "a successful person is a role model," and is always willing to share his knowledge and experience with those around him. Hamid is a strong believer in giving back and believes that "the most important thing is to have enough on the table morning, noon, and evening. If you have more than you need, give." Hamid's work has taken him all over the world and he has had the opportunity to collaborate with some of the most prestigious fragrance brands including Carolina Herrera, Jean Paul Gaultier, Valentino and Yves Saint Laurent. However, he has a particular affinity for the Middle East where he believes that consumers have developed their own unique olfactory culture. He says, "The Middle East has developed its own olfactory culture and the customer teaches me!" Hamid is inspired by the luxury and abundance of the Middle East and believes that "everything is bigger and more beautiful here."

Hamid's fragrances have become some of the most popular in the industry, with Parfums de Marly Layton, Pegasus and Percival being his most successful creations. Hamid believes that his success is something to be taken for granted and he continues to work tirelessly to create unique and memorable fragrances. He believes that his customers are his roadmap and he is constantly learning from them.

In conclusion, Hamid Merati-Kashani is a perfumer who is dedicated to his work and his clients. He is a natural collaborator who believes in learning from others and giving back to those around him. The Middle East and the region's unique olfactory culture inspire him.