THE MERCHANT OF VENICE
The Merchant of Venice is an Italian niche brand founded in 2013 by entrepreneur Marco Vidal. The Vidal family has been known in the perfume industry since the early 20th century: the first wave of success came after the launch of body care products of the same name, the second - after the opening of the Mavive company, which now owns the rights to produce and distribute Pino Silvestre, Tabac, Replay, Monotheme and other fragrances. The history of the brand begins with the Museum and Murano collections, presented in 2013. The first of them is divided into two parts and includes soliflores in eau de toilette and eau de parfum concentrèe concentrations; the second is inspired by the art of glassblowers on the island of Murano and comes in fantasy bottles reminiscent of popular Venetian souvenirs. In 2015, the Flames line joined the brand's portfolio: the main character of all twelve compositions was oud, and the designers' design was based on the shape of a candle; The stoppers in the form of golden flames were made by hand. At the same time, the Nobil Homo series was released, addressed to men; a year later, Venetian Blue with notes of black pepper, apple and patchouli will join its first four fragrances, and in 2018, its more intense version, Venetian Blue Intense, will be released. Another important premiere of 2015 is the floral-oriental collection Murano Exclusive in blue glass bottles with a noticeable influence of the Art Deco style. 2016 brings the launch of the La Fenice duet: paired compositions dedicated to the main Venetian opera house were released in golden-blue bottles of a recognizable shape. The brand built the men's fragrance around a fresh violet-iris accord, the women's turned out to be an interpretation of the popular gourmand theme: shades of vanilla and tonka beans were complemented by tuberose and heliotrope. The main event of 2017 is the launch of another duet. Venezia Essenza, presented in black tones, created eau de parfum on the theme of peach (for women) and leather vetiver (for men). In 2018, the brand takes a step towards Asian customers and releases the watercolor tea-floral fragrance Blue Tea. Following it in 2019, Imperial Emerald, decorated with a peacock feather print, and Red Potion with notes of immortelle and rosemary are released.
