LATTAFA

Lattafa Perfumes is a perfume brand from the UAE, founded in 2012 by Sheikh Shahid Ahmad. The idea of ​​creating his own brand came to the entrepreneur back in the 1980s. In 1995, he opened the company Lattafa Perfumes Ind. L.L.C, specializing in the production of personal hygiene products. Today, under various brands, it produces more than 35 million units of products per year and exports them to the markets of the Middle East, Africa, Southeast Asia, Australia, Europe and the USA. The first Lattafa Perfumes fragrances appeared in 2012; their positioning assumed working with both Eastern and Western clients. Today, the brand's collection includes more than 60 compositions, made mainly in the oriental style. The brand's bestsellers include vanilla-woody Raghba and its rich flanker Raghba Wood Intense, as well as agarwood Pure Oudi and Khalis Musk with notes of rose and violet. In addition to personal fragrances, the company produces interior perfumes and deodorants. It is known that the brand carries out all stages of production - from concept development to packaging of finished products - independently, which, among other things, allows it to keep prices low.