LABORATORIO OLFATTIVO

Laboratorio Olfattivo is an Italian perfume brand founded in 2009 by creative director Roberto Drago and his partner Daniela Caon. The brand's concept is pure creativity, in which the best modern perfumers participate. Not a single fragrance is created based on market needs, but tells stories about memories, travels, and pleasant moments from the creative director's life. All compositions are released in Eau de Parfum concentration and are divided into three collections: the main one, Laboratorio in Nero and Master's Collection. The latter collection is created with legends among perfumers such as Jean-Claude Ellena and Lucien Ferrero. In addition, the brand offers room perfumes and a bath line. In 2015, the first boutique of the brand was opened in Turin, on via Mazzini 6, and in 2019 a flagship store appeared on via Giolitti 5.