"The Obvious brand was created as part of our quest for new olfactory elegance and a new understanding of luxury: a luxury embedded in simplicity which takes environmental issues into account, an essential component. These perfumes are modern, reflecting a society made up of new consumers who are aware of the world around them, exacting with the products they purchase and looking for distinctive fragrances." - Obvious. Obvious fragrances were made in collaboration with perfumers Patrice Revillard, Amelie Bourgeois, Anne-Sophie Behaghel, Meabh McCurtin, Fanny Bal, Julien Rasquinet and Tanguy Guesnet.