LORENZO VILLORESI

Lorenzo Villoresi, born in 1956, is an independent perfumer from Florence, Italy, who has gained international acclaim for his custom-made fragrances and potpourris. Working outside the big fragrance houses, Villoresi follows in the long tradition of perfumery in Florence, where modern perfume-making arguably began. His unique approach to fragrance creation, influenced by his travels in the Middle East, has resulted in an array of exotic and oriental scents. Born and raised in Florence, Villoresi's passion for perfume was shaped by the city's rich history in the art of fragrance creation. His studies and travels in the Middle East further inspired his work, exposing him to the world of oriental fragrances, spices, and exotic aromatics. In 1990, Villoresi established the Lorenzo Villoresi house in the family's 15th-century palace overlooking the Arno River. As an independent perfumer, Villoresi focused on creating custom-made fragrances and potpourris, setting himself apart from large fragrance houses like Hermès and Chanel. His remarkable career has been recognized with prestigious awards, including the Prix François Coty in 2006, an "Oscar" for perfumers honoring their achievements and most recent creations. Villoresi is the author of several books on the art of perfume, including "Il Profumo: Cultura, storia e tecniche," which offers insights into perfumery techniques, raw materials, and history. He has also written books on the art of bathing, exploring the sensuality of body rituals. Actively promoting the culture and artistry of perfume, Villoresi is involved in the annual FRAGRANZE conferences organized by Pitti Immagine, which brings together perfumers from around the world to celebrate the art and culture of fine perfumes. He is also a founding member of the Accademia dell'Arte del Profumo in Florence, aimed at hosting courses, events, seminars, and fragrance libraries. Lorenzo Villoresi's approach to fragrance creation is characterized by his passion for exotic and oriental scents. His "fragrance fantasia" line features notable creations like Piper Nigrum, inspired by African markets and the spice route; Dilmun, a citrusy scent reminiscent of Mesopotamian paradise; Teint de Neige, evoking the Belle Époque and the scent of perfumed powders; Yerbamate, a tribute to nature and wide open spaces; and Alamut, a sumptuous oriental perfume with sensual notes and precious flowers. Lorenzo Villoresi has carved a unique path in the world of perfumery as an independent perfumer from Florence. His passion for exotic and oriental fragrances and his dedication to preserving the culture and artistry of perfume have made him a respected figure in the industry. Through his custom-made fragrances, books, and involvement in perfume-related events, Villoresi continues to shape the world of fragrance and inspire future generations of perfumers.