What We Do Is Secret is a new fragrance brand. The earliest edition was created in 2011 and the newest is from 2025. What We Do Is Secret fragrances were made in collaboration with perfumers Maurice Roucel, Dominique Ropion, Mackenzie Reilly, Annick Menardo, Jean-Marc Chaillan, David Apel, Olivier Polge, Pascal Gaurin, Laurent Le Guernec and Thierry Wasser.