By Terry is a French perfume and cosmetics brand founded by the legendary makeup artist Terry de Gainsbourg in 1998. The brand specializes in the development and production of skin care and decorative cosmetics. Terry de Gainsbourg's career began with her makeup training at the Carita sisters' school, where she spent about ten years developing and honing her own artistic style, to which she remains faithful to this day. The makeup artist gained fame and popularity after she took part in a shoot for Vogue magazine. In 1985, Gainsbourg met couturier Yves Saint Laurent, with whom she worked for fifteen years: first as an international makeup artist, and then as head of the brand's creative and marketing departments. "I wanted to offer the world of cosmetics the same approach, knowledge and perfection of results that are the standards for the Haute Couture industry. For a long time, I was aware of the phenomenon of personalization, and at the same time I observed how the world of luxury gravitated towards standardization and globalization, offering the same product to everyone who could buy it. After the excess of fashion in the 1980s and the minimalism of the first half of the 1990s, I was convinced that in the new century, people would value and seek individuality and pure art" - Terry de Gainsburg The perfume line was launched only in 2012 under the name Terry de Gunzburg, but was soon renamed By Terry. The fragrances were created by perfumers from the Robertet company Jacques Flory, Arthur Le Tourneur d'Ison, Karine Vanchon and Sidonie Lancesseur, as well as Michel Almairac. "The woman I make majestic needs a special scent" - Terry de Gainsburg The fragrances are divided into several conventional collections. In 2013, the Terryfic Oud and Ombre Mercure fragrances were released, giving rise to two pairs of flankers. In 2014, perfumer Michel Almairac developed four fragrances dedicated to rose for the brand: Fruit Défendu, Bleu Paradis, Rose Infernale, Rouge Nocturne. The collection was expanded in 2019 with the Be Mine edition. In addition, the brand's line includes the Thé Glacé Aqua Parfum fragrance, released specifically for the Russian market. The symbol of the By Terry brand is a drop of mercury, reflecting the beauty of mobility, variability and modern technology.